The moment Rosemary Nickel started her Mom Radio, everything looked monumental. She could have taken longer like a lot of friends advised. However, when she decided to seek help from experts in entrepreneurship and others already in business, everything became easier, realistic, and enjoyable when she started. She particularly used her visit to other shows and advice from coaches to select the right technology that propelled the business to the current status.
The right technology is a hidden powerhouse that every entrepreneur must harness to succeed. For Rosemary, it was the adoption of podcasts at Mom Radio that propelled the show to heights she could only have imagined. Despite having a lot of engagements, entrepreneurs should adopt multiple channels including podcasts, videos, websites, social media, and blogging for diverse clients. These will carry the message to multiple clients and guarantee success.
In addition to adopting the right technology, you need to be authentic for customers to feel and be part of the venture. Remember to also work on adding value to everything in the business to ensure that all clients are raving customers. This means that they have special attachment and will stick around for longer to buy more and sustain higher profits.
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