Customer Follow Up is Important: Touching is Allowed

Posted by on in Client Retention, Smart Business Advice


Learn how to follow up with your customers: Customer follow up is a very interesting subject. People are not sure how many times they are supposed to call a prospect, customer or anyone connected to the business. Nevertheless, customer follow up is crucial to a dream business. It helps maintain meaningful relationships with existing customers while pursuing prospects and leads. The bottom line is that you can never communicate enough with your customers or prospect. Communication is effected in a number of ways for a dream business. The idea is for you to identify the best communication channels at every stage of the engagements. For instance, a prospect proposal needs to be sent through emails.

The follow up can be through phone calls or a visit at the office. Of course, it’s important to set up a meeting prior to visitation. Customer follow up is meant to seal a deal or even continue a progressive conversation with customers and clients. Here is the deal: customers and prospects are very busy people. You might have glorious conversations with them only for them to forget within a matter of seconds. It’s not what you’d love to hear but is the truth. Therefore, you need to keep on pushing harder until the deal is sealed.

Sometimes prospects especially in service industry can test your patience to see how far you’d go in promoting your business. Whichever the reason they have not yet signed up to your new program customer follow up is much needed in a dream business. You should think of customer follow up not as disturbance but as sharing of valuable information with your customers and prospects. Once you have fully comprehended the value of your information, you can share it even further with them.

Ideally touching is allowed, not in the real sense but it is symbolic of frequent communication with your customers. They need to hear from you more often even if it means promoting products. Just ensure you have optimum contact with them always.

One Response to “Customer Follow Up is Important: Touching is Allowed”

  1. <path_to_url> S.J. Lavergne

    Love your green ovation guitar hanging on the wall.


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