As an entrepreneur, you can only be assured of long-term success by building stronger relationships. Giving away money demonstrates that you value clients and can go to great lengths to embolden the relationship.
Often, clients come complaining even when they know that they are in the wrong. For example, even when a client connects electronics incorrectly and causes damage to the internal system; he will come complaining that it was faulty. This is your opportunity to start building lasting partnership and raving friends.
To address such an issue, you need to incur some cost. This additional spending will help to create raving fans in the following ways. One, you can disarm the anger in the client. Two, you build confidence because the client will develop complete trust in the system. Third, you transform the client into a long term asset to sustain high sales, revenue, and profitability. This is the surest way to help the business sustain high profits even during the hard seasons.
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